Edvest: Year in Review


2015 review - year summary concept on a vintage slate blackboard

As 2015 comes to a close, we are happy to share that Edvest has grown to include over 145,000 accounts, totaling more than $2 billion in savings to help families pay for college. As the program continues to grow, we are working hard to spread the word about the importance of saving and how easy it can be to get started. Some of our efforts over the last year have included:

New year, new website

ПечатьIn November we unveiled our new site, designed with feedback from our account holders in mind. Site enhancements include new college savings tools and resources, streamlined account management, as well as improved eGifting capabilities. Best of all, you can access Edvest.com on any device, from your smart phone to your tablet or desktop computer.

Top of the saving game

3 MorningstarThe Edvest College Savings Plan maintained its Bronze rating awarded by leading investment research and management firm, Morningstar, Inc. ™ Edvest was one of only 18 programs to receive or maintain a Bronze rating in 2015.1

Edvest was also named as the 8th lowest cost college savings plan in the nation by SavingforCollege.com – giving Wisconsin families another reason to invest in a 529 plan with Edvest as one of the most affordable choices for college savings.2

In addition to the above rankings, Clark Howard, a consumer expert and host of the nationally-syndicated radio show The Clark Howard Show, included Edvest on his “Dean’s List with High Honors” as one of the best 529 plans in the country.3

Around the state

4 Around the StateFrom the Coulee Family Expo in LaCrosse to Farm Technology Days in Sun Prairie, Edvest has crisscrossed the state talking to families about the importance of saving for college. In October Edvest visited every school in the University of Wisconsin System to share info on how to start saving for college and to encourage employees think about their families financial futures.

This past year Edvest also continued its partnership with the Green Bay Packers through the Rookie Reporter Program and Big Apple Giveaway. The programs awarded very lucky Wisconsin children opportunities to interview Packers players and coaches, attend the 2015 NFL draft, tickets to Packers games, as well as thousands of dollars in college savings plans.

Edvest – your New Year’s resolution

2016 New year change conceptAs we prepare to welcome the New Year, there is no better time than the present to start saving for your child’s future. As you do, some things for parents to consider include:


  • What are your child’s academic interests/strengths?
  • What type of scholarships might be available? What are possible careers they could pursue?
  • Know your counselors and advisors
  • They are experts in preparing for college and can help guide you through the process.
  • Start saving today and make regular contributions
  • Saving early and often is key. You can also encourage friends and relatives to make contributions on birthdays, holidays, etc. Every little bit helps!
Dates to Remember

6 Dates to RememberNow that you’re on a path to saving, a few dates to remember in 2016 are:

  • April 18 – State Tax Deadline
    • Your Edvest contributions may reduce your 2015 Wisconsin taxable income by up to $3,100 per beneficiary, per account.
  • May 29 – National 529 Day
  • June 1 – Kick off of the Green Bay Packers Rookie Reporter program
  • September 1-30 – National College Savings Month
  • November 29 – Giving Tuesday


For more information, visit http://www.edvest.com



1 In an annual review (10/20/2015) of the largest 529 college-savings plans (63 total), Morningstar identified 29 plans that rose above their typical peers, awarding those plans Gold, Silver, and Bronze Morningstar Analyst Ratings for 2015. These forward-looking, qualitative ratings signal Morningstar’s conviction in the plans’ abilities to outperform their relevant benchmark and peer groups on a risk-adjusted basis over the long term. Morningstar evaluates college-savings plans based on five key pillars–Process, Performance, People, Parent, and Price. For more information about Morningstar’s overview of Edvest go to 529.morningstar.com. Past performance does not predict future results. Source: http://news.morningstar.com/

2 “The 15 Lowest-Cost 529 Plans”, http://www.savingforcollege.com/blog/the-15-lowest-cost-529-plans761?utm_source=SFC_intermediaryemail&utm_medium=SFC_intermediaryemail&utm_campaign=SFC_intermediaryemail_April302015, 8/31/2015.

3 “Best 529 Plans to Help Pay for College” , http://www.clarkhoward.com/clarks-529-plan-guide?ecmp=clarkhoward_social_facebook_sfp, 11/18/2015.